On 7 October 2015, LILT (Italian Association against Cancer) dressed the public artwork L.O.V.E. by Maurizio Cattelan in Piazza Affari, Milan, (better known as “The Finger”) with its signature pink ribbon as an initiative to send a provocative message against breast cancer.
The video records the “dressing” of Cattelan’s Finger and broadcasts LILT’s message on the importance of prevention and the timely diagnosis of breast cancer.
With contributions by: Marco Alloisio, President of LILT Milano; Alessandra Galasso, art critic; Stefano Boeri, architect.
Credits
Written and directed by Alessandra Galletta
Cameras and editing: Mattia Lopriore
Length: 4’:18”
Year: 2015
Production: LaGalla23 for LILT Milano
